Local Search Engine Marketing Has A Branding Effect.
A recent Nielson-WebVisible survey found that 54% of respondents who had conducted a local search, later referred a friend to the local business they discovered via search.
Thats an impressive number. Over half of the people conducting a local search later refer a friend to the business they found via search. As a local business I guarantee you already know the power and profitability of referrals. This is the new age of referrals. As we as a society become busier and busier we are relying on search engines such as Google, Yahoo & MSN to give us those referrals we used to acquire from family and friends. Family and friends are still an important referral source but as more people have signed online in the past few years, search engine referrals are exploding.
Are you online or are you missing the vast power of search engine refferals?
Brandon Hoffman
Director of Internet Marketing
1-800-918-7488