interesponse.com

Interesponse.com Targets NY Newspapers in its Assault on Local Print Media

Valley Cottage, NY — May 29, 2007 — Interesponse.com, a search engine marketing company specializing in local business, announced today a challenge to all New York area newspapers: Put your money where your mouth is! 

After seeing the diminishing results of campaigns run through local newspapers, Interesponse.com is issuing this challenge: Put your $500 in print versus our $500 online and let’s see who wins.  “It’s time to put an end to the pompous attitude that established newspapers have towards their advertising products.  We want local advertisers to see where they really get the best bang for their buck. So we are challenging local media to pick any advertiser and run $500 worth of print ads in your newspaper.  We will advertise that same advertiser on our $499 per month program and at least DOUBLE the results.  We are that confident!” says Brandon Hoffman, Director of Internet Marketing for Interesponse.com. 

“We have a lot of confidence in our local search marketing programs.  So much so that we are willing to offer the first 100 advertisers that are currently running ads in The New York Times, New York Daily News, New York Post, Pennysaver, Clipper Magazine or any other local print medium a risk-free, one month trial of our program.  We will guarantee you better results than what you are getting with local print media or you will not pay!” Hoffman says.

The company’s search marketing solution includes a custom landing page, call tracking, click tracking and full reporting of results to advertisers.  Interesponse.com was formed to service the independent small business owner seeking a way to attract more customers & clients using the internet.  The members of Interesponse.com have been involved in New York area advertising for the last 25 years, which means the company is no “new-comer” to servicing the small business owner.

For information: www.interesponse.com or

Contact:  press{at}interesponse{dot}com

Phone: 1-800-918-7488

As a local business I’m sure that you are used to tracking your advertising results. Many local businesses use their website, print ads, radio & cable to bring business into their establishment. Local businesses also sometimes train their phone staff to ask where did you find us or how did you find out about us? By training their staff to ask this question, the business owner feels they can track the results of their advertising and make wise decisions on how to spend their monthly budget based off of this information. Unfortunately, they are wrong!

People lie! Why do people lie? I don’t know, but they do. One of the services we offer here at interesponse.com is call auditing. We can audit advertisers phone calls and report back to the decision maker how the calls are being handled. In 3 instances this week alone, callers lied to the receptionist as to where they found the phone number they called in on. Here are where the 3 callers said they found the business:

1) Yellow Pages
2) Newspaper
3) “I don’t know”

These are interesting responses considering the 800#’s they are calling can be found in only 1 place; the advertisers landing page. In all likelihood the callers are sitting right there on their computers staring at the advertisers landing page. Maybe the callers were confused by the question. Maybe they weren’t purposely being deceiving. In either case the information the businesses were receiving was incorrect. In a world where all you can do is ask “where did you find us?” your advertising decisions can be seriously effected by caller responses like the ones shown above. In the interesponse.com world you don’t need to make guesses about where to spend your budget. You can instead make an educated decision based on fact and actual response.

Brandon Hoffman
Director Of Internet Marketing
1-800-918-7488

A recent Nielson-WebVisible survey found that 54% of respondents who had conducted a local search, later referred a friend to the local business they discovered via search.

Thats an impressive number.  Over half of the people conducting a local search later refer a friend to the business they found via search.  As a local business I guarantee you already know the power and profitability of referrals.  This is the new age of referrals.  As we as a society become busier and busier we are relying on search engines such as Google, Yahoo & MSN to give us those referrals we used to acquire from family and friends.  Family and friends are still an important referral source but as more people have signed online in the past few years, search engine referrals are exploding.

Are you online or are you missing the vast power of search engine refferals?

Brandon Hoffman
Director of Internet Marketing
1-800-918-7488

We hear the term search engine marketing thrown around in the news and in day to day marketing discussion but what the heck does it mean?  Search engine marketing can be broken down into 2 parts; Pay-Per-Click Advertising (Paid Search) & Search Engine Optimization.  Here are each of those terms definitions:

Pay-Per-Click Advertising (Paid Search) is the process of using Google Adwords, Yahoo Search Marketing or MSN Adcenter to drive qualified traffic to your website or landing page using keywords.  Each time someone searches for a keywords related to your business a real time auction is performed to see which advertisers ads are shown.  If you win the real time auction (there are many factors at play) your ad is displayed.  You are charged for each person who clicks that ad (not how many times the ad is displayed).  Paid Search is far superior to any type of off line advertising because you only pay for results.  You only pay a small “per click” fee when someone is interested enough in your ad to find out more about your business.  Interesponse.com manages your keywords, ads, landing pages, bids & budgets.  All you need to do is deal with the new business we create for you.

Search engine optimization is the process of optimizing a website or landing page to be shown at the top of the free (also known as organic) search results.  Your website or landing page is shown because the search engine feels its the best match for the search performed.  You are not charged anything for the traffic driven to your website via this method.  It is also not an exact science and you can’t be guaranteed premium placement.   Many companies claim they can get you to the top of the free listings but most of the claims are just sales pitches with a lot of small print.  Interesponse.com concentrates on the paid search end of search engine marketing.  With that said our landing pages (which you get for free with any of our packages) are built so well they often times rank well in the free results as well as the paid results.  What doe this mean for you?  It means not only will you get the paid traffic campaign that we manage for you, you will also get free traffic over time.

Local search engine marketing is a great marketing method because it works.  Plain and simple, no gimmicks.  Local search engine marketing in conjunction with our custom created landing pages drives more business to you then any other type of marketing method.  Let us prove to you that it works.  Give us a call today.

Brandon Hoffman
Director Of Internet Marketing
1-800-918-7488

Its no surprise that the internet is full of companies saying that they can get your local business results through search engine marketing. Talk and sales pitches are one thing, results are another. Late last month we signed up a lighting retailer who was reluctant about using the Interesponse local online advertising solution. They didn’t think search engine marketing would work for their type of business. We requested the chance to prove to them that our system works. Here are their results for April so far:

Less then $500 Spent:

Phone Calls: 26
Email Leads: 11
Directions Requests: 24
Users Who Printed Page: 11
Total User Actions: 72

The landing page used for this client offered a coupon and from talking to the owner of the establishment we discovered that quite a few coupons were redeemed. What can we ascertain from these results? Interesponse.com’s local search engine marketing program works! Our local online advertising solution produces better results then competitive media. This client often runs in local print publications like the Pennysaver, Clipper Magazine & local newspapers. The cost of a 1 day ad in one of these publications costs more then 17 days worth of search engine marketing and doesn’t produce nearly as good of a result.

We stand behind our program. Let us prove to you that Interesponse.com can revolutionize the way you market your business. Give us a call today!

Brandon Hoffman
Director of Internet Marketing
1-800-918-7488

Welcome to Interesponse.com’s newly created blog. My name is Brandon Hoffman and I’m the Director of Internet Marketing here at Interesponse.com. Most of the blog entries you read in the future will be written by yours truly. Let me explain how Interesponse.com was born. We are a subsidiary of a large New York advertising agency. Over the years we have seen internet marketing growing in popularity and effectiveness. Many of our clients were turning more and more of their monthly budgets to internet marketing but were not able to measure their success and internet marketing was turning into a virtual crap shoot. Over an extended time period we devised a way to market local businesses to interested consumers and actually have the ability to measure the campaigns effectiveness. Internet marketing for local business was transformed from a crap shoot to a sure thing. That takes us to the present. Interesponse.com was formed to service the local business. You don’t need to spend $10,000 per month to get the individual attention you deserve. We treat each and every one of our customers with the respect and attention they deserve. Our success is based on our clients success.

Forget about your preconceived notions regarding internet advertising and search engine marketing. Don’t have a website? Only have a small budget? Don’t sweat the small stuff. Interesponse.com has you covered. Let us prove to you that local internet advertising works and is more effective then any type of traditional media. Give us a call today at 1-800-918-7488 and lets get started today.

Brandon Hoffman
Director Of Internet Marketing