Local businesses need to choose their media sources based on two primary factors: location & demographics of the audience. Facebook Ads is one of the only display ad networks that allows targeting by location, as well as demographic information. This creates a near-perfect environment for local business to advertise. Facebook is also one of the world’s largest and most frequented websites with over 845 million active users.
Facebook Ads is affordable and allows you to reach the vast majority of local prospects due to the high saturation of Facebook within people’s lives. Use Facebook Ads to promote your website, specials or even to get extra exposure for your print or cable tv ads.